ai-coding-workflow-labs/cc4e-course/inherited-chaos/member-data-summary.csv

1	metric	month_1	month_2	month_3	month_4	month_5	month_6	trend	notes
2	total_signups	1850	2340	2890	3420	3810	4120	growing	Good acquisition, baristas pushing signups
3	monthly_active_users	1200	980	760	620	540	480	declining	This is the problem - people sign up and leave
4	app_opens_per_user	4.2	3.1	2.4	1.9	1.6	1.4	declining	Less engagement over time
5	avg_visits_per_month	3.8	2.9	2.4	2.1	1.8	1.6	declining	Visit frequency dropping
6	points_redeemed	342	298	267	231	198	176	declining	Fewer people reaching rewards
7	tier_trailblazer_pct	72	78	82	85	87	89	growing	Most members stuck at lowest tier
8	tier_explorer_pct	21	17	14	12	10	9	declining	Fewer reaching middle tier
9	tier_summit_pct	7	5	4	3	3	2	declining	Almost no one reaches top tier
10	30_day_retention	45	38	34	31	29	27	declining	People leaving faster
11	90_day_retention	28	24	21	18	16	14	declining	Long-term retention is terrible
12	nps_program	34	28	22	18	15	12	declining	Satisfaction dropping
13	nps_overall_brand	67	65	66	68	67	66	stable	Brand still strong, program weak
14	push_notification_opens	12	10	8	7	6	5	declining	People ignoring us
15	email_open_rate	18	16	14	13	12	11	declining	Emails becoming noise
16	avg_days_between_visits	4.2	5.1	6.3	7.8	9.2	10.4	growing	Longer gaps between visits
17	churn_to_competitor	unknown	unknown	12	14	16	18	growing	Losing members to Starbucks/Dutch Bros
18	member_lifetime_value	47	42	38	35	32	29	declining	Each member worth less over time
19	program_cost_per_member	8.50	9.20	10.10	11.30	12.80	14.50	growing	Getting more expensive per member
20	roi_estimate	1.8	1.5	1.2	0.9	0.7	0.5	declining	ROI going negative soon