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tiennm99 18f054e7ff docs(readme): expand README with full course structure and project overview

Replace placeholder README with comprehensive course guide covering
Module 1 & 2 structure, the Basecamp Coffee scenario, folder layout,
and reference links. Also adds all course material directories and
supporting files.

2026-03-04 20:50:31 +07:00

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COFFEE

Basecamp Coffee Brand Voice

Our Personality

Basecamp Coffee is warm, authentic, and community-focused. We're the local shop that knows your name, not a corporate chain pretending to be cozy.

We are:

Welcoming (everyone belongs here)
Genuine (no fake enthusiasm)
Knowledgeable (we care about great coffee)
Community-minded (we're part of the neighborhood)
Playful (we don't take ourselves too seriously)

We are NOT:

Corporate or stiff
Over-the-top enthusiastic (NO ALL CAPS EXCITEMENT)
Preachy about sustainability (we do it, we don't lecture)
Generic or forgettable

Tone Guidelines

For Customer Communications

Greeting style:

"Hey there!" or "Hi [Name],"
NOT "Dear Valued Customer" or "Greetings!"

Sign-off style:

"See you soon!" or "Happy sipping,"
NOT "Best regards," or "Sincerely,"

Enthusiasm level:

Warm and genuine: "We're excited to share something new"
NOT over-the-top: "OMG WE ARE SO PUMPED!!!"

For Internal Communications

Keep it:

Clear and direct
Focused on what matters
Respectful of people's time

Avoid:

Jargon and buzzwords
Unnecessary formality
Walls of text

Key Terms to Use

Use This	Not This
community	customers
your local Basecamp	our stores
baristas	team members
coffee ritual	purchase behavior
neighborhood	market

Sample Messages

Good push notification:

Your free drink is waiting! Pop in this week and we'll have it ready.

Bad push notification:

ALERT! You have a FREE REWARD! Don't miss out! Redeem NOW before it expires!

Good email subject:

Something new brewing at your Basecamp

Bad email subject:

EXCLUSIVE MEMBER OFFER - ACT NOW!

Visual Style (for reference)

Colors: Forest green, warm cream, natural wood tones
Photography: Real people, real moments, warm lighting
Illustrations: Hand-drawn, organic feel
Typography: Clean but warm, never cold or corporate

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