Analyzed all 10 historical loyalty campaigns using parallel agents.
Key finding: every campaign was purely transactional — none created
emotional connection or identity for members.
Replace placeholder README with comprehensive course guide covering
Module 1 & 2 structure, the Basecamp Coffee scenario, folder layout,
and reference links. Also adds all course material directories and
supporting files.
Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>