diff --git a/.env.deploy.example b/.env.deploy.example
index 3d04af5..d0b9b78 100644
--- a/.env.deploy.example
+++ b/.env.deploy.example
@@ -10,7 +10,9 @@ TELEGRAM_WEBHOOK_SECRET=
 # Variable name kept as WORKER_URL for register-webhook.js compatibility.
 WORKER_URL=https://store-scraper-bot.vercel.app/api/webhook
 
-# Upstash Redis credentials — required by migrate-atlas-to-upstash.js
+# Upstash Redis credentials — required by migrate-atlas-to-upstash.js.
+# If the Vercel Marketplace Upstash integration is set up, the bot also
+# accepts KV_REST_API_URL / KV_REST_API_TOKEN as fallbacks (see upstash.js).
 UPSTASH_REDIS_REST_URL=
 UPSTASH_REDIS_REST_TOKEN=
 KEY_PREFIX=store-scraper-bot:
diff --git a/.env.example b/.env.example
index 9f190ce..4878d05 100644
--- a/.env.example
+++ b/.env.example
@@ -4,7 +4,10 @@ TELEGRAM_BOT_USERNAME=your_bot_username
 TELEGRAM_WEBHOOK_SECRET=generate_a_random_string_at_least_32_chars
 
 # Upstash Redis (REST API; same DB can be shared with other Vercel projects
-# because KEY_PREFIX namespaces this bot's keys)
+# because KEY_PREFIX namespaces this bot's keys).
+# If the Vercel Marketplace Upstash integration is enabled, the project will
+# already have KV_REST_API_URL and KV_REST_API_TOKEN — the adapter accepts
+# those as fallbacks, so duplication is optional.
 UPSTASH_REDIS_REST_URL=https://xxx.upstash.io
 UPSTASH_REDIS_REST_TOKEN=your_upstash_rest_token
 KEY_PREFIX=store-scraper-bot:
diff --git a/scripts/migrate-atlas-to-upstash.js b/scripts/migrate-atlas-to-upstash.js
index d775dbd..db6fe33 100644
--- a/scripts/migrate-atlas-to-upstash.js
+++ b/scripts/migrate-atlas-to-upstash.js
@@ -45,12 +45,14 @@ async function main() {
   const mongoUri = process.env.MONGODB_URI;
   if (!mongoUri) exitWith('MONGODB_URI not set; check .env.deploy');
 
-  const upstashUrl = process.env.UPSTASH_REDIS_REST_URL;
-  const upstashToken = process.env.UPSTASH_REDIS_REST_TOKEN;
+  // Accept either Upstash naming convention (vanilla signup) or Vercel
+  // Marketplace integration names — same as the runtime adapter.
+  const upstashUrl = process.env.UPSTASH_REDIS_REST_URL ?? process.env.KV_REST_API_URL;
+  const upstashToken = process.env.UPSTASH_REDIS_REST_TOKEN ?? process.env.KV_REST_API_TOKEN;
   const dryRun = process.argv.includes('--dry-run');
   if (!dryRun) {
-    if (!upstashUrl) exitWith('UPSTASH_REDIS_REST_URL not set; check .env.deploy');
-    if (!upstashToken) exitWith('UPSTASH_REDIS_REST_TOKEN not set; check .env.deploy');
+    if (!upstashUrl) exitWith('UPSTASH_REDIS_REST_URL (or KV_REST_API_URL) not set; check .env.deploy');
+    if (!upstashToken) exitWith('UPSTASH_REDIS_REST_TOKEN (or KV_REST_API_TOKEN) not set; check .env.deploy');
   }
 
   const includeCache = process.argv.includes('--include-cache');
diff --git a/src/repository/upstash.js b/src/repository/upstash.js
index 3f772a3..7304f79 100644
--- a/src/repository/upstash.js
+++ b/src/repository/upstash.js
@@ -29,13 +29,18 @@ export class UpstashUnavailable extends Error {
 // Build a handle bundling the Redis client and the key prefix together.
 // The handle is what callers pass into getJson/putJson/del/scan — it stays
 // opaque so repositories never need to know about prefixing themselves.
+//
+// Accepts both env var naming conventions:
+//   - UPSTASH_REDIS_REST_URL / UPSTASH_REDIS_REST_TOKEN (vanilla Upstash signup)
+//   - KV_REST_API_URL / KV_REST_API_TOKEN (Vercel Marketplace integration)
+// so the operator doesn't have to duplicate vars when the bot shares an
+// Upstash DB provisioned via Vercel.
 export function createUpstashClient(env) {
-  if (!env?.UPSTASH_REDIS_REST_URL) throw new UpstashUnavailable('UPSTASH_REDIS_REST_URL');
-  if (!env?.UPSTASH_REDIS_REST_TOKEN) throw new UpstashUnavailable('UPSTASH_REDIS_REST_TOKEN');
-  const client = new Redis({
-    url: env.UPSTASH_REDIS_REST_URL,
-    token: env.UPSTASH_REDIS_REST_TOKEN,
-  });
+  const url = env?.UPSTASH_REDIS_REST_URL ?? env?.KV_REST_API_URL;
+  const token = env?.UPSTASH_REDIS_REST_TOKEN ?? env?.KV_REST_API_TOKEN;
+  if (!url) throw new UpstashUnavailable('UPSTASH_REDIS_REST_URL or KV_REST_API_URL');
+  if (!token) throw new UpstashUnavailable('UPSTASH_REDIS_REST_TOKEN or KV_REST_API_TOKEN');
+  const client = new Redis({ url, token });
   const prefix = env.KEY_PREFIX ?? DEFAULT_KEY_PREFIX;
   return { client, prefix };
 }