feat(organized): create leadership update from feedback synthesis using template

cc4e-course/organized/leadership-update.md

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+## Basecamp Rewards — Program Assessment
+**Date:** March 4, 2026
+**From:** New Manager
+
+### Status
+At Risk
+
+### Summary
+After analyzing 4 months of customer feedback, the core problem is clear: people don't dislike the program — they forget it exists. The phrase "fine but forgettable" has appeared independently across multiple months. Our overall brand NPS is 67 (strong), but Basecamp Rewards NPS is just 12. The program doesn't feel like Basecamp.
+
+### Key Metrics
+| Metric | Current | Target | Trend |
+|--------|---------|--------|-------|
+| Monthly active users | 2,100 (17%) | 8,000 | Down |
+| Customer satisfaction (rewards) | NPS 12 | NPS 40+ | Down |
+| Redemption rate | 18% | 40% | Flat |
+| 30-day retention | 31% | 60% | Down |
+
+### Progress Since Last Update
+- Completed full audit of 4 months of customer feedback (178 survey responses + in-store comments)
+- Identified core problem: program feels generic, not aligned with Basecamp brand identity
+- Documented key themes: forgettability, meaningless tiers, customers feel like transactions not regulars
+- Uncovered a promising insight: customers want to feel known and discover new drinks
+
+### Blockers / Risks
+- Satisfaction scores trending down each month — this will not self-correct
+- Push notification open rate at 8% suggests customers are tuning us out
+- No budget for major overhaul — solution must work within existing app framework
+
+### Next Steps
+- Analyze competitor programs (Starbucks, Dutch Bros) for best practices
+- Develop concept for program redesign that aligns with Basecamp brand personality
+- Present turnaround proposal within 2 weeks
+
+### Decision Needed (if any)
+No immediate decision required. Flagging that the status is **At Risk** and a proposal is coming. If leadership has specific constraints or priorities beyond what's documented, now is a good time to share them.