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tiennm99
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Replace placeholder README with comprehensive course guide covering Module 1 & 2 structure, the Basecamp Coffee scenario, folder layout, and reference links. Also adds all course material directories and supporting files.
60 lines
2.5 KiB
Markdown
60 lines
2.5 KiB
Markdown
# Your Situation
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## The Company: Basecamp Coffee
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Basecamp Coffee is a regional coffee chain with **45 locations** across the Pacific Northwest (Seattle, Portland, Boise, and surrounding areas). Founded in 2015, the company has built a loyal following by focusing on:
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- Locally-roasted, ethically-sourced beans
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- Community gathering spaces (not just grab-and-go)
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- Supporting local artists and events
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- A warm, authentic vibe (think: the local shop that knows your name)
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The company is profitable but growth has slowed. Leadership is looking for ways to deepen customer relationships and increase visit frequency.
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## The Loyalty Program
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Six months ago, leadership launched **Basecamp Rewards** - a points-based loyalty program. The hope was to:
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1. Increase visit frequency (from 2x/week to 3x/week for regulars)
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2. Capture customer data for personalized marketing
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3. Compete with Starbucks Rewards and Dutch Bros loyalty programs
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4. Turn casual visitors into committed regulars
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**The problem:** The program isn't working as expected.
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## Your Role
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You're the **new manager** at Basecamp Coffee. You were hired to bring fresh energy to the company and tackle some of the problems that have been piling up. You've got a lot on your plate - operations, team management, customer experience - but one urgent priority keeps coming up: the failing loyalty program.
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The previous manager left things in a mess. Among the chaos you inherited:
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- A folder full of messy notes, half-finished campaign ideas, and scattered data
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- A loyalty program with okay sign-up numbers but terrible engagement
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- Leadership who's skeptical ("We've invested $40K in this - where are the results?")
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- A deadline: **3 months to turn the loyalty program around, or leadership is considering killing it**
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## The Stakes
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If the program fails:
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- $40K investment wasted
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- Customer data goes unused
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- Competitive disadvantage vs. Starbucks/Dutch Bros
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- Your reputation takes a hit (you didn't create the problem, but you own it now)
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If you can turn it around:
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- Prove yourself as someone who can take on tough problems
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- Build something that actually helps the business
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- Potentially expand your role
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## Your Goal
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Over the next few hours, you're going to use Claude Code to:
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1. **Make sense of the chaos** - Analyze what you inherited
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2. **Understand the problems** - What's actually going wrong?
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3. **Find solutions** - What do successful programs do differently?
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4. **Build something** - Create a prototype that could save the program
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By the end, you'll have real skills AND a real deliverable.
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Let's get started.
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