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tiennm99andClaude Sonnet 4.6 b6c3895d12 docs(readme): expand README with full course structure and project overview

Replace placeholder README with comprehensive course guide covering
Module 1 & 2 structure, the Basecamp Coffee scenario, folder layout,
and reference links. Also adds all course material directories and
supporting files.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>

2026-03-04 20:50:31 +07:00

2.6 KiB

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Basecamp Rewards Program

Current Structure

How it works:

Customers sign up via the mobile app or in-store
Earn 1 point per $1 spent
100 points = Free drink (any size)
200 points = Free food item
Birthday reward: Free drink on your birthday month

Member tiers (launched month 2):

Trailblazer (0-199 lifetime points): Basic rewards
Explorer (200-499 lifetime points): +10% bonus points
Summit (500+ lifetime points): +20% bonus points, early access to new drinks

Current Metrics (as of last month)

Metric	Current	Target	Status
Total sign-ups	12,400	15,000	83%
Monthly active users	2,100	8,000	26%
Avg visits/month (members)	2.3	4.0	58%
Redemption rate	18%	40%	45%
30-day retention	31%	60%	52%

The Problem in Plain English

People are signing up, but they're not engaging:

Only 17% of members have earned any points in the last 30 days
Most members forget they're even in the program
The app gets downloaded, used once, then ignored
Tier progression feels meaningless (no one cares about "Explorer" status)
Redemptions are low because people don't accumulate enough points

What We've Tried (and what happened)

Double points weekends - Slight uptick during promotion, back to normal after
Push notifications - Low open rates (8%), some users turned off notifications
Email campaigns - 12% open rate, 2% click-through (industry average is 15%/3%)
Tier celebration emails - No measurable impact on behavior

Key Stakeholders

Your Manager (Dana) - Marketing Director, supportive but under pressure from above
Leadership Team - CFO skeptical of ROI, CEO wants "innovation" but unclear on specifics
Store Managers - Frustrated with current program, want something their baristas can actually talk about
Customers - Based on feedback, they find the program "fine but forgettable"

Budget & Constraints

No additional budget for the program (use what exists)
Mobile app can be updated (dev team has bandwidth)
Can launch new campaigns/promotions
Can add new features within the existing app framework
Cannot change the fundamental points structure (legal/accounting reasons)

Files You Inherited

Located in inherited-chaos/:

previous-manager-notes.md - Messy handoff notes
customer-feedback/ - 4 months of compiled feedback
member-data-summary.csv - Basic engagement metrics
competitor-research/ - Notes on Starbucks, Dutch Bros, local competitors
old-campaigns/ - Half-finished campaign ideas and drafts

Good luck. You've got 3 months.

2.6 KiB Raw Blame History