- Define 3 personality-to-coffee pairings (Zen Minimalist, Night Owl, Social Butterfly)
- Add percentage-based result display spec
- Add 5 pop culture quiz questions with personality mappings
- Generate 4 distinct style preview HTML files for visual direction
- Document warm/cozy + Claude homepage aesthetic as chosen style
Analyzed all 10 historical loyalty campaigns using parallel agents.
Key finding: every campaign was purely transactional — none created
emotional connection or identity for members.
Replace placeholder README with comprehensive course guide covering
Module 1 & 2 structure, the Basecamp Coffee scenario, folder layout,
and reference links. Also adds all course material directories and
supporting files.